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You Can't Make a Pandemic Without Pre-Suasion
In the business of marketing, Robert Cialdini’s books Influence and Pre-Suasion are pure gold. Cialdini offers us the science of persuasion in practice; it’s powerful knowledge that, much like virus research, can be of dual-use.
“once we realize that obedience to authority is mostly rewarding, it is easy to allow ourselves the convenience of automatic obedience.” - Robert B. Cialdini, Influence: The Psychology of Persuasion
Yet once one is familiar with the techniques of covert persuasion, it becomes impossible to not see them when they are encountered. From the earliest days of the “pandemic,” behavioral scientists, in the mode of Cialdini if not the man himself, have been working overtime and with much success worldwide. In the UK, the “Nudge Unit” has openly bragged about its success in covertly influencing citizens during Covid: “The most visible manifestation of its influence to date is in the communication around hand-washing and face touching – in particular the use of “disgust” as an incentive to wash hands.”
In Cialdini’s more recent work, Pre-Suasion, the science of compliance has advanced substantially; persuasion is about what comes first.
“There's a critical insight in all this for those of us who want to learn to be more influential. The best persuaders become the best through pre-suasion - the process of arranging for recipients to be receptive to a message before they encounter it. To persuade optimally, then, it's necessary to pre-suade optimally. But how?
In part, the answer involves an essential but poorly appreciated tenet of all communication: what we present first changes the way people experience what we present to them next.”
― Robert B. Cialdini, Pre-Suasion: A Revolutionary Way to Influence and Persuade
If you’re not familiar with his work, this PBS clip is worth a few minutes of your time.
I have long suspected that the side effects of the vaccines were meant to be severe, the persuasion works better that way. And while they may have overshot a bit on that front, the persuasion logic is clear.
“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.”
― Robert B. Cialdini, Influence: The Psychology of Persuasion
Another man who knows a lot about persuasion and “pre-suasion” is Derren Brown. In one of his popular segments called Advertising, Derren shows us so much about how the world really works (occult knowledge.)
Added to what we know from Cialdini, the contours of how the “pandemic” was sold to us begin to appear. Many of those who have been persuaded to leave The Control Group and enter The Trial actually believe doing so was their own idea, just as the advertising agents believed the concepts for the designs were their own.
Most certainly, if you agreed to wear the mask, you were then more likely to comply and take the jab (by a knowable and predictable ratio.) And if you took one jab, chances are you’ll take 4.
Pre-suasion is why there were 4 spaces there from the beginning.